Brand activation marketing is a technique businesses use to establish a genuine connection with consumers. Learning about the meaning of brand activation is a great first step towards engaging new and existing customers/audiences. To learn more about brand activation, including its definition, benefits, examples, and more, explore the blog below.
As with many other aspects of life, there are Christmas decor trends that come and go. At Custom Engineered Arts (CEA), we think big, and we are here for you if you are thinking big this holiday season. Our custom 3D styrofoam sculptures can help you make a strong, decorative statement this year. To help with ideas,…
In early 2025, our team at custom Engineered Arts partnered with Stemz Inc. and the visionary minds behind Mademoiselle Raw Bar + Grill to design and fabricate an iconic sculptural facade in the heart of Toronto’s…
The core of experiential marketing is creating good memories of your brand in the minds of consumers through positive, interactive experiences such as brand activation events or pop-up stores. It is about promoting community and drawing consumers in so that they feel a deeper sense of connection to your brand, which, in doing so, cultivates stronger brand…
We are proud to share one of our most ambitious and meaningful projects to date — a collaboration with Karan Aujla and his creative team for the launch of his new album. When Amrit, Karan’s creative director, approached us with the request to create a sculpture of Karan’s head for the album’s cover art, we knew this…
There’s nothing quite like the thrill of translating a wild idea into something you can actually touch.
That’s exactly what we did when Dove and That Good Co. approached us with a request: build a custom bar table for an upcoming event. The twist?
The design came from artificial intelligence.
This trade booth design creation for La Roche Posay is very special to us. We used an absolutely innovative fabrication approach based on our personal research and development. This has never been done before in Canada and was a very successful innovation that helped to save time and expenses in production.
Besides its famous fresh produce straight from farmers and strong customer service philosophy, Stew Leonard’s is known for its engaging shopping experience with animatronics, costumed characters, and live demonstrations.
Gone are the days when scary masks and bloody teeth would be enough to make a Halloween themed event or party a hit. The latest 3D foam technology is the next level in creating a successful and enjoyable Halloween event. You can get custom Halloween props that would leave your guests scared stiff.
Today, businesses must come up with innovative advertising ideas to promote their products. Marketing your brand has become even more challenging in today’s congested media world. This is because customers only notice you when you step away from the mainstream and develop creative advertising strategies that stand out. To this end, 3D foam displays are the perfect…
At every gamer event, realistic props of the 3D statues, signage, logos, accessories, and video game settings dominate the area. This gives fans a visually stunning display while bringing their favourite games to life. If you have ever wondered how those life-size action figures and animated marvels are made, we have the answer.
An essential part of brand activation is raising brand awareness. A great way to do so is by setting up mall booths to show your customers exactly what your brand is all about. To promote your service or product, marketing specialists recommend mall activation. It’s an efficient way to get the exposure your brand needs at a…