Today, businesses must come up with innovative advertising ideas to promote their products. Marketing your brand has become even more challenging in today’s congested media world. This is because customers only notice you when you step away from the mainstream and develop creative advertising strategies that stand out. To this end, 3D foam displays are the perfect solution for unique branding.

party decor wings

Why Use Foam Props for Branding

  1. Foam is a lightweight, versatile material, which means you can easily mould it into any shape. Thus, billboards and structures can be custom-made using styrofoam shapes to create unique 3D foam models.
  2. Foam props give texture to your materials, creating a vibrant, 3D sign that attracts people’s attention.
  3. Custom displays are suited for any personal or public event branding, including:
  • Billboard signs
  • Storefront displays
  • Lobby sculptures
  • Trade show 3D booth models
  • Theatre or movie props. 

Businesses always compete with each other for new clients. As a result, branding ideas must be creative, unique, and fresh. This means out-of-the-box tools like customized 3D sculptures can easily attract the audience’s attention.

The Advantages of Foam as a Material

  1. Foam is a lightweight, versatile material that can be cut into any shape. Additionally, styrofoam sculptures are never too heavy to transport, move, or hang from the ceiling. Styrofoam comes in a variety of colours. You can also paint foam to go with your brand identity.
  2. Foam is a cost-effective material. You will not overspend your budget to create outstanding advertising products. So, if you’re on a budget, foam billboards are a great investment.
  3. Styrofoam structures add dimension. They can be life-size, mini replicas, or larger-than-life with realistic colours and features.
  4. No idea is impossible with 3D foam displays. Using foam creates limitless possibilities for your event, theatrical or product promotions. The only limit when it comes to using foam is your imagination.

3D Foam Props: Give Life to Your Brand

In today’s highly competitive world, developing branding ideas requires a lot of creativity. Therefore, event planners must do more to attract the desired attention to their event or product launch. Designing custom displays with styrofoam is an inexpensive way to develop unique and stunning 3D statues. If you’re a fresh entrepreneur or an established business owner, consider 3D foam for your next event.

At every gamer event, realistic props of the 3D statues, signage, logos, accessories, and video game settings dominate the area. This gives fans a visually stunning display while bringing their favourite games to life. If you have ever wondered how those life-size action figures and animated marvels are made, we have the answer.

With the overwhelming popularity of video gaming, different conventions take place annually to bring the gamer community together. Comic-Con, Fan Expo, Wonder Con, Super Nova, Toy Fair, C2E2, the International Consumer Electronics Show are some of the most anticipated gaming conventions around the world. Moreover, endless global competitions and gaming marathons are held in different cities and countries every month.

How 3D Sculptures Are Made

Styrofoam sculptures are made of polyurethane, a more dense foam that is easy to mould and sculpt. Using different tools and techniques, the foam figures are designed with realistic precision. Foam is lightweight and easy to shape into 3D designs, signs, and many other accessories.

Designing a 3D foam sculpture to promote video games at different events takes a lot of planning, creativity, and work. Using various tools, designs are scanned, measured, and made individually, so each piece is created using different tools and skills. Once complete, the foam sculpture is transformed into a perfect replica of the video game display.

Styrofoam pillarsAnother perk to styrofoam is that it can be easily painted. You may customize 3D foam sculptures by painting them in different colours and styling them however you please.

Advertising with 3D Sculptures


Custom foam shapes add a whole new level of effective advertising to a promotional campaign. The versatile material can be customized and shaped to make any character, prop, or stage to perfectly replicate the video game designs.

Foam figures are great advertising displays that can be used at any branding event. The highly-detailed sculptures are not only visually appealing but add a whole new textured dimension to your booth.

Gaming brands can use 3D designs to promote their products by creating life-size gaming characters. You can display these foam characters in lobbies, stores, entrances, and trade show booths. The precise detailing put into each building creates exceptional stage props and arenas. As a result, gamers feel like they have stepped into their favourite game.

An essential part of brand activation is raising brand awareness. A great way to do so is by setting up mall booths to show your customers exactly what your brand is all about. To promote your service or product, marketing specialists recommend mall activation. It’s an efficient way to get the exposure your brand needs at a reasonable price.

It’s exciting to look towards to your wedding day. The reception you’ve planned, the dance party, the after-party and the destination honeymoon.

But the most important part of your wedding is the ceremony. Most couples, organizers and wedding planners don’t involve a lot of efforts into creating a unique ceremony that reflects the newly weds.


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