Despite the growth of online retail, malls are still in a strong position to attract shoppers. Thanks to their convenient locations and wide selection of stores, malls remain a popular destination for consumers. This provides an ideal opportunity for brands to engage with their target audience. In today’s environment, where customers are bombarded with marketing messages from all angles, it is more important than ever for brands to find innovative ways to cut through the noise and connect with their target market. Mall activations provide a unique opportunity to do just that.

By incorporating interactive elements and engaging experiences, brands can break through the clutter and create meaningful connections with consumers. In addition, mall activations offer a rare chance to connect with customers in a face-to-face setting, which can help to build trust and loyalty. The continued popularity of malls means there is a unique opportunity to reach a wide variety of audiences. For all these reasons, mall activations remain an important tool in the modern marketer’s toolkit. By harnessing the power of mall activations, brands can ensure that they remain relevant and top-of-mind for consumers.

Types of Mall Activation

There are two types of mall activations:

Custom-built stands

Are eye-catching and made with quality finishes.
They vary in size, but they all have high visibility.


Are adaptable, durable, light, and easily movable.
They are also reusable, making them great for future activations.

Both types of activations are advantageous and are great for increasing traffic and interest in your brand.

mall activation campaign for crayola

How Mall Activation Creates a Memorable Experience

Custom Engineered Arts uses mall activation to enable brands to leverage the point-of-sale platform. Mall promotions attract an extensive variety of audiences which is what makes this platform so desirable for advertising. It is an effective way to connect with consumers and create a memorable brand experience. By leveraging the high foot traffic and diverse demographics of malls, brands are able to reach a wide variety of consumers with their message. Mall activations can take many forms, from product demonstrations and samplings to interactive games and contests. Regardless of the specific activity, mall activations provide an opportunity for brands to create a memorable experience for consumers that will help to improve brand awareness and ultimately drive sales.

We have successfully executed many mall activation campaigns throughout North America and Europe and because of this, our team has extensive experience in delivering state-of-the-art solutions that create a lasting impact. The process of mall activation requires careful planning and execution in order to create a successful campaign.

  • The first step is to identify the objectives of the campaign and determine the target audience.
  • Once these factors have been established, the next step is to select the appropriate location within the mall that will generate maximum foot traffic.
  • The final step is to develop an activation plan that includes elements such as sampling, product demonstrations, and contests.

We understand the pulse of the malls as well as the needs of our clients and offer holistic solutions that are sure to deliver results. Our team of expert professionals conceptualizes, designs, and executes turnkey projects that meet the specific objectives of our clients. We have a track record of delivering successful campaigns that trigger purchase decisions and create a lasting brand recall value. Custom Engineered Arts is your one-stop solution for all your mall activation needs!

book styrofoam sculptures for mall activation

Why Mall Activation is Best to Promote Brands or Products

Mall activation has become one of the most popular brand promotion strategies in recent years. And it’s no wonder why. Mall activations offer a unique opportunity to create a genuine buzz around your brand or product. Mall activation solutions are designed to encourage consumers to interact with brands in a fun and exciting way. This often leads to increased brand awareness and loyalty, as well as higher sales. In addition, mall activation provides an excellent opportunity for brands to connect with their target audience on a personal level. This helps to build trust and credibility, which are essential for any successful business. Overall, mall activation is the best way to promote brands or products.

We have the expertise to help you with:

  • Attention-grabbing creativity
  • An eye-catching and welcoming design
  • Fantastic branding ideas
  • Working on concepts and themes
  • Promotional and professional support

Mall activation is an affordable solution that can produce significant results. If you’re looking for an innovative way to promote your brand or product, contact Custom Engineered Arts for our mall activation services.