An essential part of brand activation is raising brand awareness. A great way to do so is by setting up mall booths to show your customers exactly what your brand is all about. To promote your service or product, marketing specialists recommend mall activation. It’s an efficient way to get the exposure your brand needs at a reasonable price.
The Benefits of Mall Activation for a Brand
With hundreds and hundreds of shoppers strolling down the mall in a matter of hours, your brand will surely garner their attention. Most business owners invest in mall installations mainly to improve brand awareness. However, the advantages of mall activation go far beyond:
- Put your best work on display for potential buyers
- Stay up to trend with seasonal booth decor
- Expand your circle of partners by collaborating with designers and decor experts
- Connect with professionals within your field of work
- Share photos and videos from the event on social media
- Jumpstart your brand and build initial exposure, especially if your business is relatively new
We believe in the benefits of mall booth activation that’s built on hard work and creativity. This is what we proudly provided to CF:
Mall Installation for Cadillac Fairview
We recently teamed up with Cadillac Fairview on a mall activation project for Spring Market 2019 across many provinces. Up and coming as well established businesses came out to showcase their products and services.
To the businesses that participated, this brand activation booth was an excellent opportunity for them to increase their products’ awareness in Toronto’s busiest mall. Moreover, the installation was featured in 18 Cadillac Fairview malls across Ontario, Manitoba, Alberta, and British Columbia.
Our Creative Process
Our booth design process was nothing short of meticulous. In nearly 2 months and with many teams working on the project, we were able to create an exquisite booth in the heart of Eaton. The mall installation used a floral backdrop where every bud mattered. The concept design was provided by The Concierge Club, and our team executed the design to perfection.
Entirely handmade at our factory, the installation took hours to set up. On the day of installation, our team spent the morning building the structure, paying close attention to every detail. We ended up with a beautiful booth display, and the results were appealing, inviting, and neat.
Watch our guys prepare the mall booth at every step in this time-lapse video:
You may also check out our Instagram feed for more behind-the-scenes shots.