• Project Name: La Roche Posay
  • Delivery Time: 2 weeks
  • Type of Project: Custom Trade Booth Design

This trade booth design creation for La Roche Posay is very special to us. We used an absolutely innovative fabrication approach based on our personal research and development. This has never been done before in Canada and was a very successful innovation that helped to save time and expenses in production.

About La Roche Posay

When it comes to quality skincare products, La Roche-Posay is the brand to turn to. Know for their scientific research and commitment to dermatological solutions, this company has been focused on improving skin health since 1975. Collaborating with over 90,000 dermatologists worldwide, La Roche-Posay focuses on high-quality, effective solutions for various skin concerns, including acne, aging, and eczema.

Goals:  bright, light, and memorable trade show booth in 2 weeks timeline

Project Goal

La Roche Posay was attending a major conference in Ottawa to showcase their product Anthelios Ultra-Fluid SPF 50+ sunscreen. An agency representing La Roche Posay reached out to Custom Engineered Arts with the request to design and bring to live a unique trade show booth.

They had a clear vision in mind, but no actual design yet, and the deadline was approaching fast. 

Just like the product itself, which is known for its lightweight and fluid texture, the design of a trade show booth had to be bright, light, and memorable.

The booth needed to stand out visually, incorporate lightweight materials for easy assembly, and be delivered within a strict two-week timeline.

Booth Design Concept  & Production

The booth concept was quite complex. We gladly took on the challenge and started by crafting the concept from scratch.

Our designers created several 3D renderings, which were used as technical drawings for production.

The final approved render was amazing, and yet ambitious, especially taking into consideration a limited time for production.

 

3D render was very ambitious with complex arch forms, printed graphics and custom-cut shelves

The booth featured a series of custom arches with walls covered in printed graphics and laminated. The writing on top was made from mirror acrylic, which gave it a reflective quality.

For the booth, we had 40 custom-cut, shaped and coloured cells. Each cell in the booth had a custom-built pedestal with lights operated by remote control. Inside every cell, a bottle of Anthelios Ultra-Fluid SPF 50+ sunscreen was placed, allowing the product to take center stage. The thoughtful arrangement and lighting emphasize the core value of the product – lightweight sun protection.

The orange shade used on the booth was a challenge because not all printers can produce certain shades, like the specific Pantone color we needed. The specific Pantone was mixed by a colour lab in Toronto to match the brand’s color perfectly.

40 custom-created pedestals were lit up to highlight each single bottle
Shelves were cut in resemblance of the product bottle and coloured in a branded orange colour of La Roche Posay
The display’s success was a testament to the perfect alignment between the product’s message and the impactful booth design.

Quick Trade Booth Assembly

When we tackle tight deadlines projects, we not only think about the production but also about the efficient assembly of the trade booth. Most of the time, trade participants have about a day or so to get everything ready, and there is a lot to do.

That is why we used lightweight materials, which was crucial. The booth was partially assembled before arriving on-site, and the rest was done right on the spot. Each panel was lightweight enough for two people to carry.

The lightweight design reduced assembly time, which saved the client money. Other companies using older methods would have charged more because of the heavier materials and longer assembly time. Our team of four managed to assemble the display booth within six hours.

Sustainability

Besides amazing quality skincare products, La Roche is known for their commitment to environmental sustainability, using eco-friendly packaging, and supporting philanthropic efforts to increase skincare access and education globally. So it was very important to the company reputation. 

The Result

The response to the booth was overwhelmingly positive from both La Roche-Posay and the public. The booth quickly gained traction on social media, going viral. The display’s success was a testament to the perfect alignment between the product’s message and the impactful booth design.

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